The Crux of Click Fraud!
Cost-per-click advertising is a means of promoting marketers/advertisers on a website or search engines and pay to the host website or host search engine only when someone clicks on their ads. A few highly searched search engines let advertisers bid for placement of paid links, which appear on the side bars when certain keyword searches are carried out on the networks' sites or those of third parties that partner with them. Keyword relevant ads can also be displayed on non-search pages of websites based on relevancy of the partner website’s content.
Any online revenue generation technique, pay per click campaigns, would naturally attract possibilities of fraud taking place. One of the many intentions of online fraud is to bring bad repute to the company/website promoting some products and/or services.
When an individual, a computer program or an automated script clicks on an ad pretending to be a genuine customer, without actually being interested in what the ad has to offer, it results in pay per click fraud. This is a serious crime but then click fraud tracking is a cumbersome process.
So if you are paying for clicks that don't bring results……it is time to take the help of experts who have the means of click fraud detection and know how to get rid of click fraud.
Where do we figure in this scheme of click fraud prevention?
Our click fraud detection experts are adept at finding out when, where & how to check the performance of various pay per click ad campaigns and possibilities of click fraud. They then handle them with care to prevent ppc click fraud.
We discern the poorly performing or click fraud susceptible ads and accordingly take strict measures to put an end to them through our Click Fraud Prevention techniques. We empower you to make the right choice while deciding on the fate of your pay per click ads.
Our Click fraud handling techniques:
- Advanced technology to check the behavioral pattern of demographic & geographic visitors
- Continual monitoring & analysis of websites for click fraud
- Identification of pay per click ad campaigns that is susceptible to click fraud
- Collection of campaign measurement statistics
- Comparative study of click fraud statistics across campaigns
- Choose THE BEST to handle your Click Fraud issues!
Why you should choose us!
As we said earlier, Click fraud is an internet crime and is the result of unqualified clicks on an online pay per click advertising. Unlike traditional advertising on television, newspapers, magazines, etc, "cost per click" Internet ads are displayed as a result of specific keyword searches. And it is a known fact that every time an interested visitor clicks on an ad on the host website, the advertiser has to cough up a pre-decided amount for that click. That is why “pay per click” is also known as “cost per click”.
That being the case, it is absolutely crucial that the clicks are only of the genuine type else it can hamper the Advertisers’ Ad spend. If not checked at the right time, it would mean a dent in your advertising budget within no time and your competitors would be at an advantage. Many advertisers are at a loss to understand how to check this click fraud due to its technical complexities.
Our experience & expertise in detecting & handling click fraud would mean spending your ad budget in a more economical manner and also garnering only genuine leads, thus improving your bottom line.
Reach us and we reach out to put a stop to all your Click Fraud woes!