Dynamic and Static Ads

The Beauty of Advertising!

It is natural that our attention gets caught when we come across ads in newspapers or television that have a colorful appeal to them with some attention grabbing one liner. In fact this applies to ads of any kind including the ones on billboards and most importantly on the internet.

Nowadays since internet is accessible to innumerable people in all corners of the world, online advertising has become a great means of promoting ones products and/or services including presenting specific subject relevant information. The reach is far & wide. But then that alone will not serve the purpose of generating sales. The idea is to get people to act upon the ads that displayed on search pages of your website.

‘Call to Action’ Advertising on the Web!

The ads could be of dynamic nature or static. Just as the names suggest, dynamic ads are those that are dynamic and action seeking in nature, while static are those that are still in nature. But both have their advantages and disadvantages.

Talking of advantages, Dynamic online advertising is a means of grabbing instant attention of online visitors through eye catchy colorful dynamic ads created in Flash or GIF formats. Dynamic advertising and design is based on images and content in flash form. It enhances the look of a website to a great extent. With this kind pictorial and attention grabbing sales pitch ad content, the advertisers are sure to benefit from more clicks and publishers too benefit from garnering more footfalls. Moreover through dynamic advertising visitors can be provided with updated information. Either way, both have the opportunity of enhancing their market image through brand building.

Dynamic & Static Banner Advertising!

Banner adverts, whether they are dynamic or static, work well for both Advertisers and Publishers, provided the mix is right in order to generate a fair amount of revenue. While dynamic banner ads have an instant impact and the ability to double the CTR (Click Through Rate), it is important to understand how this can influence the visitor. Flashy banner ads may catch the visitor’ eye but at the same time distract them from going through the rest of the content on the web page. Such dynamic banner ads are usually used for consumer goods where instant action is required on the consumer’s part. Too much of animation or flash effect can distract the buyer from making that most important decision of clicking on the dynamic ads

On the other hand static banner ads are just that…static. They have a single static image and a slogan that says something about the product and/or service that is being promoted. The possibility of these kinds of static ads garnering many clicks could be limited unless they are placed on the relevant websites and show up in the appropriate search pages. Such ads work well for informative or business websites. They do not distract the visitors’ attention from viewing the overall presentation of the website. Moreover, search engine indexing is higher with static ads or static content due to their crawl ability, which is difficult with dynamic ads and content.

Blending of Opposites!

The dynamics of international advertising on the internet is now more inclined towards ads that are dynamic as well as static combining the merits of both, thus getting visitors to act in their favor.

A beautiful blend of dynamic and static ads would be the appropriate option for high quality CTR thus improving the quality score and also generating sales for advertisers and monetization of traffic for publishers.

We are an experienced PPC company specializing in creating and managing dynamic and static ads that generate continual revenue. We understand the nuances and dynamics of international advertising.

Our dynamic advertising solutions:

Creating call to action right mix of dynamic and static ads (which are a perfect reflection of their product/service)
Complete understanding of consumer behavior
Ads created based on consumer profile and behavioral targeting (including keyword targeting)
Customizing ads based on your need
Enhancing the benefits of your product/service thus drawing in more customers
Ad positioning based on the dynamic and static content of the webpage
Monitoring & tracking the performance of the ads
Driving high volume quality traffic to the relevant website
High CTR to generate more sales
Developing dynamic and static landing pages
Optimizing dynamic and static ads and landing pages to increase sales through increased customer base
A/B testing of the landing page variations

Remember whether dynamic or static, your ads should perform to bring in positive results. With our in-depth knowledge and experience in PPC Advertising, we ensure that your ROI shoots up and a continual flow of revenue is generated through our regularly updated dynamic and static online advertising techniques. Contact us to know how we do that.