Pay Per Click Services
In the pay per click market, the pricing of a ad campaign is largely dependent on the price of the keywords for that segment. Pay per click prices of ad campaigns are decided using fixed rate and bid based ppc systems. The choice using either of these pay per click systems is dependent on the revenue model of the product and its overall ad spend by a company for a given period. This determines the profitability of an on line ad and is used as an index of pay per click cost for that product.
Pay per click cost is calculated using two methods which are explained below
1) Flat Rate PPC-Flat rate pay per click cost is a term used when a common flat pay per click price is agreed upon between the advertiser and ad publisher for an ad display space. This pay per click cost will be unique and different for each individual page on a web site. This ensures that pages with high viewership are charged a higher pay per click price when compared to other pages. A minimum fee is required to setup the flat rate pay per click program within a search engine, It is very important for an advertiser to try and negotiate a money back guarantee if possible. This is enforced, if the search engine marketer is not able to meet the required pay per click revenue target which has been agreed upon initially. Flat fee PPC is relatively more expensive compared to other forms of PPC advertising, but it guarantees better results due to the large ad spread and high level of fixed exposure which is generated by the ad. A main advantage of this system lies in reducing click through frauds, as advertisers pay only a lump sum amount for a single ad space which is irrespective of the number of hits or clicks it receives.
2) Bid based PPC- In a bid based PPC system, advertisers have to sign up with the ad space provider and place bids against competing advertisers to gain a particular chunk ad space. The cost of this ad space is open for bidding only for a fixed number of times. This makes bid based PPC systems highly dynamic and cost effective for companies who want short term returns on ads. A lower pay per click cost is incurred, when certain type of keywords lose their popularity over time. These changes are favorable from an advertiser's point of view, as it helps them bid dynamically for business slots rather than being confined to a fixed payment system irrespective of ad space demand which fluctuates over time. One of the major drawbacks of this pay per click cost model is that when a higher bid price is quoted for ad space, it eats into advertising budgets and increases ad costs. In many cases, this investment would not be justifiable if there is not enough traffic flow and click through rate for a premium ad space.
The Pay per click cost has been rising every year with many on line advertisers bidding for the same keywords. One of the methods to reduce pay per click costs is to use exact keywords which give a accurate representation of the product. For example. Using “exercise equipment” is always better than trying for the keyword equipment which is hard to find.
We offer you various flat and bid based PPC systems based on client requirements. Segregation of flat and bid based system for product verticals is also available which helps client maximize their ROI by using best of both the techniques in the system. We believe in adding value to our clients and ensuring that their ad campaigns generate and exceed revenue targets on all fronts. Contact us today to experience the difference we will make in your ad programs