Performance- based Advertising

Pay Per Click Services

On line advertising is the latest concept adopted by business to gain exposure and revenue in a highly crowded and competitive market . Recent surveys have concluded that over 60% of youngsters between the age of 19-25 spend more time on the Internet than any other medium. This offers enormous potential for online advertising as this is a highly techno conscious market segment.

One of the most favored type of online advertising is performance based advertising. In a system of performance based online advertising, clients pay only for those ads which create click throughs and result in sales leads and generate revenue. This type of performance based promotion ensures a win-win situation for both the user and the ad host.

Some of the typical performance based marketing models are

1 )Cost per Thousand(CPM)- In this performance based promotion, advertisers are charged for every view of their advertisement on a web site. This is measured in bulk units of thousand of displays and the price is fixed accordingly. While this type of model offers some monetary benefit due to the volume involved, there is no certainty whether the ad has been viewed by the end user or not.

2) Cost per Click(CPC)-This model evolved and removed most of the drawbacks of the CPM model. In this performance based marketing model, the number of clicks made on the ad by the end user is counted. This system ensures a reasonable balance between the Ad cost and number of clicks which have actually occurred. The pay per click concept(PPC) is an extension of this system, where the users pay only if the ad has been clicked by the end user and it is charged on number of clicks rather than number of views.

3) Cost per Lead(CPC)- This is one of the most popular performance based affiliate programs among the Internet marketing community worldwide. In this model, the advertiser pays only when there is definite proof that the ad has triggered a enquiry or purchase which generates revenue., These types of performance based programs are very popular, due the fact that advertisers pay only when the clicks lead to tangible sales or at least generate a sales lead.

Benefits of a performance based advertising system

A performance based advertising system offers many advantages for the end users which include

1) Reduced cost of advertising-Performance based advertising models are driven by actual ad performance and this results in advertisers paying only for ads which bring them quality results. Excessive Ad spend and wastage are avoided due to tight control on the ad cost and the associated costs of deployment on the virtual medium.

2) Increased traceability-Comprehensive metrics and highly systematic tracking are the hallmarks of performance based advertising model. Advertisers can generate reports and analyze data based on web traffic trends and click throughs before paying for their advertising billing. Many large online ad companies have a highly transparent billing system, as a fraud would affect their reputation and image in the online market place.

3) Effective reach-Performance based advertising offers advertisers a chance to place their ads on sites which generate the maximum click through rates and offer them the best exposure to their target audience. Sites with a high level of exposure, ensure that advertisers are able to reach their target audience directly and influence their purchase decisions though well placed ads.

Redefine your performance based advertising with innovation

When you look for high value performance based advertising, our teams would be the best choice in the market to meet any of your requirements. Our talented teams have a large skill pool with wide ranging experience in various domains. This is leveraged to provide you with the most effective performance based advertising system design which meets your specific requirements.