Pay Per Click Services
This pay per click faq is a small guide which will answer all the pay per click questions which are commonly asked. Read through these pay per click faqs to find answers on commonly asked questions about pay per click.
Please don't hesitate to contact us if you have a query which has not been answered in this ppc faq. These faq's on pay per click are designed just a guide do not deal with how to implement ppc.
What is ppc?
Pay per click is an on line advertising model which is based on the principle that an advertiser pays for an on line advertisement only if it clicked by the end user. Advertisers use techniques which create ads for particular target segments.
Why ppc?
Pay per click is a system where the cost of advertising is relatively low in cost when compared to other forms of fixed advertising. The advertiser pay only for those ads which are clicked and generate revenue. It is also known as cost per click.
How does ppc work?
Pay per click works on the concept of monitoring ads which use specialized search words called keywords, which identify content in an ad. This is used to display ads which are relevant to the page. Whenever a user in the page clicks the ad the advertising company pays an amount to the search engine.
How expensive is ppc to implement?
Pay per click is relatively inexpensive when compared to other forms of on line advertising services. This is due to the fact that a advertiser pays only when the ad is clicked and not for a bulk set of ads which are hosted. This creates a win win situation for both the parties. PPC costs are generally alt east 20% lowered compared to fixed costs. There is also a variable of a flat fee per click and a variable cost per click depending on the advertiser budget which gives a higher amount of flexibility.
How effective is PPC as a program?
PPC is highly effective method of ad placement on the net. Results have shown that using PPC models generate more visibility and improves contextual exposure to a great extent compared to various other methods of advertising at a much lower cost.
PPC vs SEO?
Pay Per Click is a form of advertising which is used to project relevant ads before a target audience. SEO or search engine optimization is a method of improving the exposure and reach of a complete website on the Internet. SEO is a highly intensive exercise which involves site analysis and content modification and creation. PPC is relatively simple in its implementation for a client.
Who are the various providers of PPC services?
There are many leading providers of Pay per click services in the market today. The leaders in this segment are Google Adwords, Yahoo Search Marketing, MSN ad center. This are suited for clients with medium to high budgets. There are many companies which have slightly lower costs like 7search, ask.com and miva which provide competitive PPC services for new business which enter the market at a lower price.
How much should I invest to start my ppc campaign?
Pay per click campaigns can be created in a few hundred dollars and run into many thousands of dollars depending on their reach and complexity. It is always advisable to use the services of a expert ppc consulting firm which provides a ppc budget which ensures the right amount of exposure and return. It is always better to use the services of professional consultants in the costing process as the ppc market is filled with many fraudlent companies.
Why I am not getting the required returns on my ppc program?
The reasons could be many, but the root cause could be wrong implementation or inadeaute fraud protection or fraudulent accounting of clicks. Ensure that a copy of all tracking reports are maintained to ensure a close track of the returns on the program and any deficiencies in the ppc system. Major providers have very tight click fraud measures to prevent these problems. In large search engine, low quality of content and improper keywords are more responsible for low returns on ppc programs.
What are the types of PPC systems?
There are 2 types of ppc systems used flat based and bid based. Flat based ppc systems have a fixed amount to be paid per click by the advertiser. In a bid based system, the advertisers compete and decide the cost per click of a particular ad. Ads which have high demand command high prices in the virtual ad space.
List of commonly used terms in the PPC world.
Click - A term used when a on line user views an advertisement and clicks on it.
Impressions - The number of times a advertisement is shown on line.
CTR - It stands for click through rate and is used to measure the success of an on line ad. It is calculated by dividing the total number of impressions of the ad by the total number of clicks which the users have made on the ad. Generally a click through of 2% is considered successful. Though this seems a small number when counted on the total number of ads it is very large.
Conversion ate - It is the percentage of users who actual make a sale or register for a service etc by clicking on ad. An ad may show a sale on expensive jewelry. High number of purchases made on line by clicking on the ad results in a high conversion rate.
CPI - It stands for cost per impression, it is also known as cost per thousand. This type of cost model is used only for specific focused activities like registrations, sign ups, surveys etc. The advertiser pays on the basis of the number of specific target activities which have occurred. This amount is calculated by the cost per impression X the number of impressions. This gives an amount which is divided by the number 1000. This gives the cost per impression.
CPT - Stands for cost per thousand. It is the term used to denote the cost incurred for promoting a thousand impressions of an advertisement on line.
SEM - SEM stands for Search engine marketing. It is a generic term which is used to cover all the processes of pay per click ads and the product marketing of websites on search engines
Click Fraud - Click fraud is term used to describe an ad being clicked repeatedly by fraudulent scripts or web users just to stimulate fraudulent clicks on a advertisement and gain money. Search engines have advanced tracking tools which ensure that a large number of hits coming from a single address is tracked and analyzed for it authenticity to prevent click fraud.
Pay Per Click - It is a system of on line advertising. An advertiser only pays for an ad when it is clicked by a user.
CPA - It stands for cost per action. A specific method of on line advertising where a advertiser pay for the ad only if certain action like a sign up or a purchase is done by a user. This is also known as Pay Per Action.
Content Network - Advertisements which are served around the world need to be relevant to particular situations and web pages. Major advertising providers have large content networks which serve relevant ads to the wen pages. This entire network of ads is called a content network.
Bids - Bids are the amount which is placed on a particular ad or keyword in the on line space. This is bid in monetary terms and can start as as low as 0.01 USD and go up to 30 USD per ad.
Landing Page - The first page which a customer sees after clicking an on line ad is called a landing page.
Automatic Keyword Insertion - It is method used by ppc search engines to automatically insert ads which have the highest keyword relevance.
Image Ads - These ads appear a graphical form on pay per click sites which have related content.
Return On Investment - The amount of revenue generated by investing a certain amount of money in a business over a period of time.
PPC Search Engines - These search engines provide pay per click services and ad listing and hosting services.
PPC Ads - Pay per click(PPC) ads are the ads which are used by advertiser on line, where the advertiser pays only if there is a click on the ad.
Geo-Targeting - This is method of ad placement by geographic location, which is traced by the Internet protocol address of the user.
Ad Position - Ad Position is defined as the ranking given to an ad based on it popularity and placement on the ad network..
PPC Budget - It is defined as the total budget for a pay per click advertising program incurred over a period of time.